Kiefer Kia’s Decades-Long Success Culminates in Official Grand Opening of New Dealership Facility on May 22
Eugene, OR – Kiefer Kia is excited to announce the Grand Opening Celebration of its brand-new facility on Thursday, May 22, from 3:30-7:00 p.m., located at 345 Goodpasture Road in the Valley River Automall.
Among the highlights of the event will be the official Ribbon Cutting at 4:00 p.m., with members of the Eugene Chamber of Commerce in attendance. The Grand Opening Celebration is open to the public and will include food and refreshments, including On Your Way BBQ, O’My Mini Donuts and Sweet Bay Shaved Ice.
Originally opened in 1996, Kiefer Kia has steadily grown to become a leading name in the region’s automotive industry. This remarkable growth made it necessary to move into their larger, ultra-modern Kia facility earlier this year. Since relocating in early January, Kiefer Kia has increased its staff by nearly 20% and anticipates hiring 10 more employees within the next year. Even more impressively, the dealership has seen a 97% increase in new vehicle sales since the move.
“We expected improvements in workflow and capacity,” said Jacob Kiefer, a fifth-generation auto dealer. “But what we didn’t fully anticipate was how much the modern design, increased space and enhanced amenities would elevate the overall customer experience. It’s also created a stronger sense of pride among our staff, which has resulted in more positive energy and better service across the board.”
Kiefer Kia is now the second-longest continually operating Kia store in Oregon, and the 23rd-oldest in the entire country (out of 798 US Kia dealerships).
Based in Eugene, Oregon, Kiefer Kia is part of the Kiefer Automotive Group. Kiefer Kia is dedicated to conducting business in a way that promotes the highest principles of integrity. They offer a large selection of both new Kia vehicles and pre-owned cars, trucks and SUVs. All new Kia vehicles are anchored by an industry-best 5-year, 60,000-mile New Vehicle Limited Warranty; and a 10-year, 100,000-mile Powertrain Limited Warranty.
